Benefits of a Mobile Friendly Website for Your Business

by DaveA on February 14, 2014

Mobile Websites are an important component to every business in today’s mobile world. Nearly 50% of every online search is performed using a mobile device. Here are a few benefits of having a mobile friendly website for your business:

Improved User Experience

Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave with a negative impression. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.

Increased Average Time on Site

As with everything that exists Online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.

Faster Website Load Speed

Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will load very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.

Improved Mobile SEO

We are all slaves to Google whether we want that to be the case or not. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.

Competitive Advantage Over Your Competition

There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didn’t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.

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